We sat down with Anna Yu of MaskAddict to talk to her about her love for sheetmasks. Looking at her Instagram posts, you can quickly tell that she probably has tried hundreds of sheetmasks.! We couldn't wait to talk to her about her skincare routine and how she got into sheetmasking in the first place.

petaluma Beauty Spotlight sheetmaskaddictSo, you just celebrated your 1-year anniversary on Instagram as @maskaddict recently. Congratulations! Tell us what you love about sheet masks and how you started using them as part of your skincare routine.

A friend introduced me to sheet masks the first time I went to a Korean spa and fell in love with them immediately. Ever since then, I’ve been using sheet masks 3-5 times a week! I love using sheet masks as a way to relax after a long day. They’re a low commitment product so you can really experiment with different brands and product claims.

Petaluma and Co. Sheetmask Leaders What are some of your all-time favorite sheet masks?

My favorite sheet masks include the Papa Recipe Bombee Honey Sheetmask for  moisture and smells just like honey. I’ve been obsessed with clay sheet mask hybrids lately. The April Skin Mummy Mud SheetMask gives me all the benefits of a clay mask but without any of the mess. I also haven’t used a Leaders mask I haven’t liked!

Petaluma & Co. Sheetmasks
You’ve made skincare a part of your daily routine at a fairly young age. What advice would you give to your younger self if there is one that you’d like to share?
I’m proud of using sunscreen for as long as I can remember but I wish I treated my skin more gently! I repurchased the horrible St. Ives Apricot Scrub so many times and cringe at the thought of how I tortured my skin instead of nourishing it.

 Petaluma & Co. Sheetmasksand of course, we can't forget to ask you about your daily skincare routine!

I like to keep it pretty simple! I have combination skin leaning towards dry so I've been focusing on adding light layers of hydration with toners and serums/essences. I love to experiment so you'll see me using a mixture of Asian, Western and sometimes indie brands in my routine.


AM cleanse: NUXE Melting Cleansing Gel with Rose Petals

First Essence: From Nature AGE Treatment Essence Galactomyces 

Serum: COSRX Advanced Snail 96 Mucin Power Essence 100ml

Serum: Tosowoong Propolis Sparkle Ampoule

Moisturizer: Mizon Snail Recovery Gel Cream

Sunscreen: Missha All Around Safe Block Essence Sun SPF45/PA


1st Cleanse: Tatcha One Step Camellia Cleansing Oil

2nd Cleanse: Tosowoong Enzyme Powder Wash Cleanser

Hydrating toner: Kikumasamune Sake Skin Lotion High Moisture

Serum: YuriPibu Artichoke Power Essence

Sheet mask!

Moisturizer: Skin Ceramic Donkey Cream & Argan Oil Steam Cream

Petaluma & Co. Beauty Spotlight Skincare StoryAre there any fun stories you can share with us while you were sheetmasking?

I had a sheet mask on for less than 5 minutes when I friend texted me saying she was at the ice cream shop at the ground floor of my building. I wanted to see her so I went out in public with a sheet mask on! Luckily, the sheet mask was very thin and transparent so it wasn’t super obvious. I’ve also sheetmasked on the plane before and my husband says I get funny looks when people walk by but I’m fast asleep so I don’t care!

Anna is a sheet mask addict based in San Francisco. In 2015, she started her maskaddict Instagram account to chronicle all the sheet masks and other skincare she tries. She works in advertising and when she’s not masking, she loves to cook at home or eat all the restaurants around the Bay Area.

The styling and photos for this Beauty Spotlight series was done by San Francisco-based photographer, Daniel Lee and boutique, Seldom SeenSeldom Seen is a boutique pioneering the Urban Prep lifestyle that bridges modern preppy with refined street for today's style enthusiast. 



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